L’Interdit

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creative direction CYNTHIA NGUYEN photography VINCENT KO in creation for GIVENCHY

Forbid yourself nothing. Allow no rules. An invitation to defy convention and embrace your singularity.
 

In 1957, L’interdit was a perfume originally created for Audrey Hepburn by Hubert de Givenchy. The word interdit is French for “forbidden.” When Hubert de Givenchy asked if he could commercialize it, legend has it, Hepburn replied “Je vous l’interdis!,” which translates to “I forbid you!”

 

 

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